Twitter is a social media platform that allows its users to share messages using a special feature called hashtag. These features allow users to expand the reach of their tweets and attract more followers. This study aims to analyze the phenomenon of the hashtag #AnalogSwitchOff and its impact on polarization on Twitter. The research method used is a qualitative approach with phenomenological analysis techniques. The data used are tweets that use the #AnalogSwitchOff hashtag during a certain period, as well as data from in-depth interviews with eight active Twitter users. The results of the study show that the #AnalogSwitchOff hashtag triggers polarization among Twitter users, especially in terms of political and social differences. This hashtag is also used as a means of expressing opinions and criticism of government policies regarding broadcasting digitization. This study provides a deeper understanding of the use of hashtags in influencing public opinions and views on Twitter.
No takes yet. Share an insight, caveat, or question.
Fadhillah et al. (2023) studied this question.