We investigate the emergence of the exploit-as-a-service model for driveby browser compromise. In this regime, attackers pay for an exploit kit or service to do the "dirty work" of exploiting a victim's browser, decoupling the complexities of browser and plugin vulnerabilities from the challenges of generating traffic to a website under the attacker's control. Upon a successful exploit, these kits load and execute a binary provided by the attacker, effectively transferring control of a victim's machine to the attacker.
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Grier et al. (2012) studied this question.
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