Constructing “Social Change” through Philanthropy: Boundary Framing and the Articulation of Vocabularies of Motives for Social Movement Participation*

I embrace Mills's (1940) conception of motives to offer new insight into an old question: why do people join social movements? I draw upon ethnographic research at the Crossroads Fund, a “social change” foundation, to illustrate that actors simultaneously articulate two vocabularies of motives for movement participation: an instrumental vocabulary about dire, yet solvable, problems and an expressive vocabulary about collective identity. This interpretive work is done during boundary framing, which refers to efforts by movements to create in‐group/out‐group distinctions. I argue that the goal‐directed actions movements take to advance social change are shaped by participants' identity claims. Moreover, it is significant that Crossroads constructs its actions and identity as social movement activism, rather than philanthropy. This definitional work suggests that analyzing the category social movements is problematic unless researchers study how activists attempt to situate themselves within this category. Hence, methodologically attending to organizations' constructions of movement status can theoretically inform research which essentially takes social movements as a given, in exploring their structural components.