Tobacco advertising is intended to increase consumption as well as brand share and has a powerful effect on young people. Sponsorship and advertising work in exactly the same way and are only a small part of tobacco marketing. Tobacco advertisers are driven by a commercial imperative to increase sales, and they show no concern for the ethical or public health consequences of their actions. Voluntary agreements simply do not work and must be replaced by statutory measures.
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Gerard Hastings (2000) studied this question.
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