Increased competition and globalization compels most organizations to become innovative and adopt changeapproaches. Business Process Reengineering is one of the most popular change management approaches that canbring incredible solutions to corporations. BPR has arisen as a solution for companies to improve theirperformances; elevate their efficiencies and gain a competitive advantage in this everlastingly developing andchanging world. Even though there have been successful and unsuccessful cases stated in the literature, BPR hasbeen touted as a vital management tool in order to achieve dramatic improvements and organizationalcompetitiveness, if it is implemented properly and carefully. In this context; with this study, we analyze BusinessProcess Reengineering as today’s prominent management trend for organizational change, examine anreengineering project that has been undertaken in a multinational electronics and electrical equipment company,make suggestions for the areas that can be improved, and finally present survey results of employees` point ofview regarding this project in their company.
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Göksoy et al. (2012) studied this question.
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