Purpose The purpose of this paper is to examine the effects of the Big Five Model (BFM), the urge to purchase (UP) and urgency (UR) on impulse purchase (IP) in Facebook commerce (F-commerce), with the F-commerce purchase as control variable. It also investigates the influence of BFM and UR on UP and the effects of BFM on UR.
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Leong et al. (2017) studied this question.
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