This study examined the effects of self-presentation goals on the amount and type of verbal deception used by participants in same-gender and mixed-gender dyads. Participants were asked to engage in a conversation that was secretly videotaped. Self-presentational goal was manipulated, where one member of the dyad (the self-presenter) was told to either appear (a) likable, (b) competent, or (c) was told to simply get to know his or her partner (control condition). After the conversation, self-presenters were asked to review a video recording of the interaction and identify the instances in which they had deceived the other person. Overall, participants told more lies when they had a goal to appear likable or competent compared to participants in the control condition, and the content of the lies varied according to self-presentation goal. In addition, lies told by men and women differed in content, although not in quantity.
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Feldman et al. (2002) studied this question.
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