Recent research suggests that rational choice and social influence theories providecomplementary explanations for individual selection and use of communicationmedia in organizations. Focusing specifically on e-mail selection and use, ourstudy builds on this research by investigating the determinative role of individualdifferences. We find that individual differences influence e-mail use directly, aswell as influence the relation between other predictor variables and e-mail use.Specifically, favorable attitudes toward innovation and change, computer self-efficacy, and computer experience directly and positively influence e-mail use, and inaddition, attitudes toward innovation and change influence (moderate) the relationship between social context and e-mail selection and use. These findings pointto the need for a more comprehensive and complex model of the process determining the selection and use of e-mail.
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Minsky et al. (1999) studied this question.
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