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Web applications where users are presented with a limited selection of items have long employed ranking models to put the most relevant results first. Any feedback received from users is typically assumed to reflect a relative judgement on the utility of items, e.g. a user clicking on an item only implies it is better than items not clicked in the same ranked list. Hence, the objectives optimized in Learning-to-Rank (LTR) tend to be pairwise or listwise.
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Buyl et al. (2023) studied this question.
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