Applying the Refined Values Theory to Past Data

The refined theory of basic human values (Schwartz et al., 2012) divides the circular continuum of values into 19 motivationally distinct values. Research with a new questionnaire discriminated these values in 10 countries and demonstrated the benefits of the finer distinctions. We ask, whether researchers can gain by applying the refined theory to the large repository of available data gathered with the 40-Item Portrait Values Questionnaire (PVQ40)? How many, if any, of the more refined values can be distinguished in PVQ40 data, and does this provide improved understanding of the topics studied? We addressed these questions with data from 13 countries on four continents (total N = 7,352). Theory-based multidimensional scaling and confirmatory factor analyses in each country revealed several more narrowly defined values in the PVQ data. Examples from 14 countries demonstrated that these refinements can increase predictive and explanatory power.