Legal frameworks for consumer protection against digital disinformation in e-tourism

In today's digital age, the tourism industry faces the challenge of an overwhelming amount of advertisements that bombard consumers daily across various platforms. These ads often promise idyllic destinations, luxurious accommodations, and unforgettable experiences, creating strong visual and emotional appeals. However, amid the sea of promotional content lie the traps of disinformation - fake news that, regardless of their accuracy, have the potential to deceive consumers and lead them to disappointment or even financial loss. The accuracy of information about tourism services has become crucial in this context. Consumers increasingly rely on online sources to plan their trips, searching for reviews, recommendations, and details about destinations and accommodations. However, the spread of false information can seriously undermine their experience and trust. The importance of providing accurate and reliable information about tourism services is not only an ethical obligation but also a key factor in preserving brand reputation and ensuring long-term consumer loyalty. The purpose of this paper is to highlight the importance of truthful information in e-tourism, emphasizing the need for legal regulations that ensure transparency and reliability of information available through digital platforms.