Exploring the enablers of data-driven business models: A mixed-methods approach

One of the critical objectives underlying the digital transformation initiatives of numerous enterprises is the introduction of novel data-driven business models (DDBMs) aimed at facilitating the creation, delivery, and capture of value. While DDBMs has gained immense traction among scholars and practitioners, the implementation and scaling leave much to be desired. One widely argued reason is our poor understanding of the factors that enable DDBM's effective implementation. Using a mixed-methods approach, this study identifies a comprehensive set of enablers, explores the enablers' interdependencies, and discusses how the empirical findings are of value in DDBMs' implementation from theoretical and practical viewpoints. • Data-Driven Business Models' (DDBMs) success depends on a firm’s awareness and focus on key enablers. • This study uses a mixed-methods approach to analyze DDBMs’ enablers and assess their interrelationships and influence. • The study structures DDBMs' enablers by classifying them as dependent, linkage, or independent enablers. • This study helps firms identify the key enablers and balance resources and capabilities for effective DDBMs' implementation.