The Nonprofit Business Model: Empirical Evidence From the Magazine Industry

This article seeks to shed some light on the nonprofit business model by considering empirical data from one area of the media industry where nonprofits make up a sizable segment: periodical publishing. The primary context for this study is the body of economic research into the effects of organizational structure on firm behavior, which is used to propose hypotheses about nonprofit periodicals. The results highlight management challenges that nonprofits face.