Answers are grounded in this paper and cite their sources.
The present workshop aims to form a community of individuals interested in exploring the user implications of personalized eCommerce applications. People working in industry, academia, and government are welcomed to participate. The aim of the two-day workshop is to access the current state of theory, methods, and research in this area and to create a theoretical framework on personalization of the user experience in eCommerce to help identify critical questions and guide future research.
No takes yet. Share an insight, caveat, or question.
Karat et al. (2003) studied this question.