March 1, 1993

Strategic green marketing

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Abstract

Argues that “Green Marketing” is taking shape as one of the key business strategies of the future, and that the increasing environmental consciousness makes it incumbent on consumer marketers not just to respond to it, but to lead the way in environmental programs. Sets forth the need and recommendations for incorporating environmental concerns into strategic marketing planning of the organisation.

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McDaniel et al. (Mon,) studied this question.

synapsesocial.com/papers/6a0fea6cfa36b6e053fd069b — DOI: https://doi.org/10.1108/07363769310041929

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Authors

Stephen W. McDaniel

University of North Carolina at Chapel Hill

David Rylander

RISE Research Institutes of Sweden

Journals

Journal of Consumer Marketing

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Strategic green marketing

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Cite this study

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Authors

Journals

Actions

References and Citations

Citation Network

Connected Papers

Discussion

Also consider