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January 1, 1970The Journal of Business

Optimal Allocation of Competitive Marketing Efforts: An Empirical Study

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JLJean-Jacques LambinUniversity of Mons

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Jean-Jacques Lambin (1970) studied this question.

synapsesocial.com/papers/6a0fed5d9e54838161fd69ed https://doi.org/10.1086/295310

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