To reflect greater marketplace diversity and inclusion, journals must publish research that engages a broader repertoire of intellectual resources and approaches. The authors examine how Journal of Public Policy & Marketing (JPPM) contributes to this area from a multimeasure, multidimensional perspective. This research illustrates how JPPM's composition of diversity has changed over time and provides insight into how JPPM successfully fulfills its mission.
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DeBerry‐Spence et al. (2012) studied this question.
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