Government Employees' Mutual Fund Moves: Understanding Decision Drivers with the Theory of Planned Behavior

Using the Theory of Planned Behavior model (TPB), this study examined the variables affecting government employees' intention of mutual funds investment. Convenience sampling was used to gather data from the Shahdol division of Madhya Pradesh State of India for the study, incorporating secondary data. Responses have been collected through structured, closed-ended questionnaires using a 5-point Likert scale. Out of 164 responses gathered, only 143 data were found suitable for further study. The researchers applied descriptive and regression tests using SPSS AMOS version 23 to do the analysis. They found that the intention of government employees to invest in a mutual fund is affected only by their disposition. Subjective norms and Perceived Behavioral Control (PBC) do not significantly affect their investment intention. It is necessary to increase their awareness of and familiarity with mutual funds to encourage investment.