Exploring the Impact of Digitalization on Air Cargo Operations through Qualitative Case Study Analysis

This study explores the strategic implementation of digital transformation in the air cargo sector through an in-depth qualitative case analysis of Turkish Cargo’s SMARTIST facility—recognized as one of the most advanced cargo hubs globally. Against the backdrop of rising demand for agility, transparency, and efficiency in global logistics, the research investigates how digital technologies such as automation, AI, IoT, and predictive analytics are operationalized in a high-volume, mission-critical environment. Drawing on 25 semi-structured interviews, document analysis, and observational data, the study identifies five core themes: Operational efficiency through digital integration, implementation challenges, the role of data analytics and forecasting, customer transparency and satisfaction, and cybersecurity and governance concerns. Framed within the Technology-Organization-Environment (TOE) framework and the Resource-Based View (RBV), the findings offer both theoretical and practical contributions, emphasizing the dynamic interplay between technological infrastructure, organizational capabilities, and external pressures. The study concludes with strategic recommendations for stakeholders seeking to enhance digital readiness and scalability in aviation logistics, while highlighting avenues for future comparative and longitudinal research