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October 17, 2006Journal of Travel Research794 citations

Destination Personality: An Application of Brand Personality to Tourism Destinations

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YEYüksel EkinciSHSameer Hosany

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Ekinci et al. (2006) studied this question.

synapsesocial.com/papers/6a0ff3b3b6f5ee0401602291https://doi.org/10.1177/0047287506291603
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