Digital Horizons: Transforming Public Health Through Aviation Technologies

This study investigates the shift towards digital leadership in the aviation industry, with a focus on Mahan Airlines. Traditionally reliant on hierarchical management, the sector is transitioning to a dynamic, data-driven approach. The paper examines Mahan Airlines' evolution from conventional to digital leadership, emphasizing data-driven decision-making and digital integration in management and customer relations. Objectives include analyzing the airline's digital leadership transition, assessing the integration of digital tools, and identifying effective strategies for aviation leadership. The impact of these leadership styles on organizational performance is also explored. The research employs a mixed-methods case study, incorporating qualitative interviews with Mahan Airlines' executives and staff, quantitative performance data analysis, and document review. This approach provides insights into the relationship between digital technologies and leadership, underscoring its significance in the evolving aviation sector.