User Requirements Analysis for Audiovisual Products Based on User Review Data

This study analyzed online review data to examine user requirements for audiovisual products and to compare requirement salience and satisfaction across traditional and emerging product contexts. We collected 86,213 Chinese-language reviews of Skyworth TVs, Xiaomi TVs, and Xiaomi projectors from JD.com. LDA topic modeling was used to identify major user requirement areas, and Logistic Regression, Random Forest, and Support Vector Machine (SVM) models were compared for sentiment classification, with the tuned SVM model retained for downstream analysis. The results show that user discussions primarily concern audiovisual experience, cost performance, service quality, design aesthetics, and intelligent operation. Skyworth TVs receive particularly strong evaluations for picture and sound quality (97.89% positive sentiment), whereas Xiaomi TVs are more strongly associated with cost-effectiveness and smart features (94.05% positive sentiment). Xiaomi projectors attract attention for portability but receive lower satisfaction ratings on core audiovisual performance and intelligent operation. These findings suggest that traditional manufacturers should continue strengthening core performance while improving service responsiveness, whereas emerging brands should build on their technological advantages while further enhancing their product reliability and user experience.