Methodological substantiation of the applicability and limitations of product management in pedagogical research

The aim of this article is to identify the methodological potential of product management within the framework of traditional pedagogical methodology. The article examines the possibilities of extrapolating the basic principles of product management to the field of education, and theoretically substantiates and evaluates the prospects for applying product management in education and scientific research of its problems. Scientific novelty lies in the development of scientific ideas about the possibilities and limitations of product management in education, considering the humanitarian and socio-cultural specifics of the latter as a subject of scientific research. The work also contributes to the clarification of research guidelines in the context of broad extrapolation of the product management principles to education and scientific research. The authors have established that the potential of product management in education lies in the development of an educational environment that is tailored to the motivations, objectives and interests of students. The dominance of business values over humanistic ones, and the underestimation of the individual’s historical and socio-cultural experiences are the main limitations of product management. The authors have identified that when applied to pedagogy, the guiding principles of product management, such as customer focus, iteration, and the measurability of results, are conceptually correlated with the ideas of human-centrism and the theory of pedagogical creativity.