Improving the credibility and effectiveness of non-governmental organizations

As a part of the third-sector, non-governmental organizations (NGOs) are faced with issues of trust and accountability. Questions are increasingly being raised about how to make NGOs more accountable for the funds they receive and how to enhance their effectiveness and performance. This article examines the issues of trust and credibility of NGOs. The article identifies a number of factors that would help improve NGOs’ credibility, effectiveness and performance. Implications for third-sector organizations are discussed.