The Emerging Market for On‐line Learning: insights from the Corporate Sector

Over the past few years, many universities worldwide have begun delivering some of their courses on‐line and new ones have emerged that offer only Internet‐based courses. Many policy makers and managers question whether on‐line learning is cost effective and wonder whether it is a direction they should pursue. This article is based on interviews with a number of for‐profit on‐line learning providers and market analysts and provides a summary of strategies that are being used by such companies to increase their likelihood of profitability.