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The article analyzes the interaction between creator and audience that occurs in the new modes of art practices. Within this field, experimenting with technology is accompanied by emergence of new art forms and genres. Thus, it seems appropriate to view technologies as a mediator in the dynamic process of communication between the creator and viewer. In this context, a number of innovative projects were considered that emerged in the art practices of the recent decades. The choice of the projects is determined by the specific expressive means and by the features of interaction of these means on the basis of contemporary technologies. Creation of these projects resulted from the ideas and achievements of the 1970s–1990s. At first, it was "pure" experimentation, aimed at expanding the range of new expressive components and testing them. Afterwards, modern art products created within this direction are mature and complete. To evoke the interest of the audience, the use of multimedia and installations based on interactive technologies are employed. Technologies stimulate further evolution of art, i.e. they contribute to forming the new genres, and trends. It was concluded that technologies constitute a toolkit that de facto serves as a catalyst enabling practical realization of the artistic polylogue within the creative process: from the point when the idea is conceived, through its fulfillment in the creator’s design and up to its presentation when its communicative models of influence aimed at the art communities are activated.
Харченко et al. (2023) studied this question.