ForewordIntroduction3Pt. 1The Enchantment of AppearancesCh. IFashion and the West: The Aristocratic Moment18Ch. IIA Century of Fashion55Ch. IIIOpen Fashion88Pt. 2Consummate FashionCh. IVThe Seduction of Things134Ch. VAdvertising on the Offensive156Ch. VICulture, Media Style174Ch. VIIMeaning Carries On203Ch. VIIIThe Progressive Shifting of the Social226Epilogue242Notes253Works Cited265Index271
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Dean et al. (1996) studied this question.