A Cross-Cultural Analysis of Trust in Recommender Systems

User system trust is critical to the uptake of recommendations, and several factors of trust have been identified and compared. In this paper we present a cross-cultural, crowdsourced study examining user perceptions of nine factors of trust and link the observed differences to trust development processes and cultural dimensions. While some factors consistently instil trust, others are preferred only in certain countries. Our findings and the discovered links are important for design of trusted recommender systems.