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This study aims to examine the role of entrepreneurial inten- and motivations in the interplay between humane- personal values and entrepreneurial behavior. Using from 593 individuals in 2010 and 2019, we uncover how when humane-oriented personal values (conservation and -transcendence) lead to self-employment. Results suggest entrepreneurial intentions function as a mechanism that self-employment decisions for individuals with humane- personal values and that this effect is stronger when engage in opportunity-based entrepreneurship. Finally, we the implications of these findings for the literature on values and the intention-action link.
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Santos et al. (2021) studied this question.
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