The Under-50 and Over-50 Travelers: A Profile of Similarities and Differences

The profiles of the under-50 travelers and the over-50 travelers differ clearly on a number of important dimensions and indicate that age can be used as a segmenting variable. Our findings indicate that for practical purposes the over-50 travelers have certain needs and expectations for vacation that could result in their responding to promotions, advertising, and travel packages that would be ignored by the under-50 group.