Satisfaction in Relation to the Metrics of Quality Constructs in South African Manufacturer-Supplier Relationships

Television advertising is moving beyond traditional commercial breaks.This tendency requires to consider how advertising and television programming content can be used together in order to set commercial goals.This work presents the results from a research that analyzes, in a real environment, the cognitive, affective and conative effects of a non-conventional advertising format, the external telepromotion, as opposite to more conventional advertising, the spot.These results are presented differentiating between the different sociodemographic profiles of the television audiences.Also the analysis of a series of variables related to the individual that can potentially exercise some influence over such effects are showed.This way, enough empirical evidence for theorical development on non-conventional advertising on television has been provided, and so, arguments to justify its application in business practice.