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Current social media research mainly focuses on temporal trends of the information flow and on the topology of the social graph that facilitates the propagation of information. In this paper we study the effect of the content of the idea on the information propagation. We present an efficient hybrid approach based on a linear regression for predicting the spread of an idea in a given time frame. We show that a combination of content features with temporal and topological features minimizes prediction error.
Tsur et al. (Wed,) studied this question.