How does one start a new business online without thinking about its profit? Numbers of retailers with limited research, or asking enough details and questions, to make sure their product is something that is more likely to be sold and if does one considers enough storage to cater each customer needs. Why do facebook and amazon require Big Data in their business online? Right now, aspiring entrepreneurs are planning their paths to a more productive business using social commerce and taking it to the next level. It's a journey that requires a lot of hard work, and many people end up failing, but the business that is taking risks will end up reaping the cream of their crops. In this paper, we discuss the process of improving the production of an online business using big data in social media to increase sales and operating margin. That retailer, using Big Data to its current potential could gain a competitive edge to possibly gain opportunities for business and customers. Thus, we identify the advantages of using big data in social commerce.We also include the Java-based programming framework (Hadoop) that supports the processing and storage of a larger data set in a distributed computing environment. Naming it as next-generation enterprise data architecture that links the systems business transactions and business intelligence.
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Choi et al. (2016) studied this question.
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