Journal Article Response Time, Conflict, and Involvement in Brand Choice Get access Tyzoon T. Tyebjee Tyzoon T. Tyebjee Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 3, December 1979, Pages 295–304, https://doi.org/10.1086/208770 Published: 01 December 1979 Article history Received: 01 April 1977 Revision received: 01 April 1979 Published: 01 December 1979
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