Race appeal: how candidates invoke race in U.S. political campaigns

Contents Acknowledgments Introduction. The Political Landscape of Race-Based Appeals Part I The Empirical Evidence on Race Appeals 1. Producing Race Appeal: The Political Ads of White and Minority Candidates 2. The Advantages and Disadvantages of Deploying Racist Appeals among Black and White Voters 3. Neither Black nor White: The Fruitless Appeal to Racial Authenticity 4. Competing Novelties: How Newspapers Frame the Election Campaigns of Blacks, Latinos, and Asian Americans Part II: Case Studies in Race Appeal 5. Racializing Immigration Policy: Issue Ads in the 2006 Election 6. Harold Ford Jr., Mel Martinez, and Artur Davis: Case Studies in Racially Framed News 7. Barack Obama, Race-Based Appeals, and the 2008 Presidential Election Epilogue. Racialized Campaigns: What Have We Learned, and Where Do We Go from Here? Notes References Index