Enduring Involvement with Shopping

The concept of involvement with respect to shopping was explored. A test to distinguish enduring versus situational involvement with shopping was developed and administered to a representative sample of 712 French adults. Four dimensions of involvement were defined: leisure, economic, social, and apathetic. Two sets of variables, sociodemographics and locus of control, were tested as potential antecedent conditions to enduring involvement. The results confirmed that enduring involvement with shopping is a four-dimensional construct, although cluster analysis yielded four different patterns of involvement with shopping that were a combination of the aforementioned dimensions.