The aim of this paper is to give an outline of the discursive psychological literature focussing on prejudice and race talk and to show how recent findings suggest a development in this understanding. The paper begins with an outline of the discursive approach and the way in which it conceptualises race talk. Next, an overview of the ways in which people attempt to make prejudicial arguments so as to prevent them from appearing to be prejudiced, because of a norm against prejudice, is presented. It is then shown how challenges are being made to this norm against prejudice so that in some cases, prejudice can be viewed as acceptable, and in others, the taboo against prejudice is presented as being discriminatory on the grounds of preventing freedom of speech and proper debate.
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Simon Goodman (2014) studied this question.
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