Sustainability has become a vital concern for both consumers and businesses in the ever-changing world of fashion. This research explores how artificial intelligence (AI) technology is being used to promote sustainable fashion and develop creative strategies for successful promotions. We evaluate the possibilities for AI-powered marketing tactics to raise customer engagement, cut down on waste, and maximise resource usage in the sector. Through a comprehensive analysis of case studies and the latest research, we offer a forward-looking perspective on the transforming landscape of fashion marketing and its growing emphasis on sustainability. Our findings detail novel approaches, opportunities, and considerations to build intelligent, eco-friendly campaigns in a time of rapid technological and environmental change.
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Bharati Rathore (2017) studied this question.
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