Does it Matter If It Involves My Group? How the Importance of Collective–Esteem Influences a Group–Based Framing Task

Studies that have addressed questions concerning when framing effects are likely to occur have produced mixed results. In this article we examine how differences in personality factors influence a group–based framing task. Specifically, when high collective importance individuals evaluated a framing task involving their group no framing effects were observed. Different results were obtained for low collective individuals. When low collective individuals evaluated a task involving their group, the typical framing effects were found. These results are interpreted in light of the dual analytic–holistic analysis.