Examining Internet Interactivity Effects on Young Adult Political Information Efficacy

Political information efficacy theory was examined in this pretest-posttest experiment of Web interactivity. Experimental (high) and control (low) interactive conditions produced significantly different effects for the participants ( N = 271). Exposure to highly interactive Web features resulted in significant increases in political information efficacy. Participants in the highly interactive condition were also significantly more likely than those in the low interactive condition to indicate that voting was an important behavior.