Transformation of Values in the Context of National and Civilizational Rifts

The transformation of value meanings in Russia under the influence of the socio-political technologies of “consciental warfare” took place several times. The first turmoil occurred during the reign of Prince Vladimir through change of religion (from Vedism to Judeo-Christianity) and replacement of Glagolitic script by Cyrillic alphabet. The second unrest was organized in the period of the Seven Boyars; the third, during the October Revolution, while the fourth began under President Yeltsin’s rule and continues to the present day. Vasily Klyuchevsky believed that the essence of the turmoil lies in the national rifts between “soil” and “civilization”. According to Vladimir Solovyov, the struggle between clan and state relations is the main content of the history of Russia. The essence of civilizational rifts lies in the contradiction between globalization and localization in the conditions of cyclic stages of human development, especially pronounced in an era of change, when the clash of cultures intensifies. Nowadays, we have an understanding of how ersatz values are intentionally implanted with the help of soft power, but in order to resist national and civilizational entropy, we must create sociopolitical technologies that ensure consistent security. According to the author, a balance of power in a society can be established through restoring and preserving traditional community values. For Jean Monnet, the communal approach involves gathering the entire humanity into a single fraternal family (the mondialist project) to restrain the power of the market. The “communard methodology” of I.P. Ivanov and A.V. Mudrik considers the communal way of life as a “social phenomenon”, “part of culture” and “national heritage”. This paper suggests constructs for transforming society in the context of communitarianism, where people are authorized to create their own social reality. The new communitarian self-developing system, as an original solution for long-term development of Russia, should become an obstacle to national and civilizational rifts, manifested in social instability and colour revolutions.