This study investigates the effects of distraction in a radio commercial on cognitive response and message acceptance. Results from an experiment involving 157 male consumers describe the relative effects of distraction, message discrepancy, and message involvement on subject feelings, beliefs, intentions to buy, and recall. Results fail to support the distraction hypothesis.
No takes yet. Share an insight, caveat, or question.
Nelson et al. (1985) studied this question.
Synapse has enriched 3 closely related papers on similar clinical questions. Consider them for comparative context: