This study analyzes the factors influencing the development of OCOP (One Commune One Product) product value chains, with a particular focus on examining the moderating role of state support policies. We collected data from 252 OCOP stakeholders in Thanh Hoa Province, Vietnam, and used the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach for analysis. The key factors investigated include value chain awareness, market access, product advantage, innovation, and collaboration wi
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Thi et al. (2025) studied this question.
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