Journal Article Consumer Response to Initial Product Trial: A Bayesian Analysis Get access Carol A. Scott, Carol A. Scott Search for other works by this author on: Oxford Academic PubMed Google Scholar Richard F. Yalch Richard F. Yalch Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 1, June 1980, Pages 32–41, https://doi.org/10.1086/208790 Published: 01 June 1980 Article history Received: 01 February 1978 Revision received: 01 September 1979 Published: 01 June 1980
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Scott et al. (1980) studied this question.