Fostering Creativity in Business Education: Developing Creative Classroom Environments to Provide Students With Critical Workplace Competencies

This article explores the value of exposing students to creative classroom environments in business education to prepare them for creative workplaces. A study of student perceptions in four undergraduate business classrooms indicates that dimensions of creativity training, such as providing time and rewards for creativity, stimulating risk taking, diversity of thinking, cooperation, and questioning of assumptions, can be effctively integrated into business education.