Acknowledgments ix List of Illustrations xi Introduction 1 1. Responding to Facts 27 2. Pharmaceutical Witnessing and Direct-to-Consumer Advertising 55 3. Having to Grow Medicine 87 4. Mass Health: Illness Is a Line You Cross 105 5. Moving the Lines: Deciding on Thresholds 135 6. Knowing Your Numbers: Pharmaceutical Lifestyles 181 Conclusion. Living in a World of Surplus Health: Frequently Asked Questions 197 Notes 219 References 239 Index 257
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