Market survey reveals prepurchase information sources beyond store visits guide small appliance selection among holiday shoppers, highlighting diverse decision channels.
American consumers purchase over $400 billion of goods and services each year; and numerous investigations of their purchasing behavior have concentrated on patterns of store visitations. This article emphasizes the role of other sources of information in the selection of small electrical appliances by Christmas shoppers.
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Jon G. Udell (1966) studied this question.
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