Political Attitudes during an Election Year: A Report on the 1980 NES Panel Study

This article is based on data from the 1980 National Election Study surveys. It reports findings concerning the rates at which voters become familiar with presidential candidates and their policy positions, trends in public opinion during the 1980 presidential campaign, and the dynamics of individual attitudes that underlie those trends. The impact of political attitudes on the individual vote decision is assessed within the context of a simultaneous equation model. In addition, the net effects of attitudinal distributions on the election outcome are estimated. The analysis yields support for the retrospective voting model and provides no evidence for the contention that Reagan's victory was the result of his policy or ideological positions.