Perhaps of some surprise to news directors is this study which finds that a filmed news story is remembered no better than the same story related by a studio anchorman without visualization. Dr. Edwardson is a professor of journalism at the University of Florida where Professor Grooms is also on the faculty. Dr. Pringle is director of mass communications at the University of the West Indies in Kingston, Jamaica.
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Edwardson et al. (1976) studied this question.
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