Management of Leisure Time of People in the Senior Age

<ns3:p>The main objective of the article was to present trends in elderly consumers’ behaviour, observed in recent years in Poland. Currently, the aging of the population is one of the most important challenges for modern marketing. Understanding elderly consumers’ behaviour can be an effective tool for planning the tourist market, developing a tourist product, introducing innovations in tourism, and thus their effective activation and education. The described empirical research aims to show the impact of tourist trips of seniors on their final migrations. Thanks to the conducted research, it was possible to conclude that the tourist movements of pensioners affect their permanent migrations, and almost half of the pensioners first visited the place where they moved permanently.</ns3:p>